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Fitzgerald Auto Malls
Services
• Logo Redesign
• Brand Identity Refinement
• Logo Family Development
A trusted automotive group serving the community since 1966, known for its long-standing reputation and “The Fitz Way” philosophy.
Our Role
Fitzgerald Auto Malls needed a logo update that felt modern without losing the recognition they’ve built over decades. The challenge was to evolve the brand while preserving the equity tied to its original identity.
We refined the existing mark with a more contemporary approach — improving clarity, balance, and versatility while staying true to the familiar look customers know. The result is a refreshed identity that honors their legacy while positioning the brand for the future.
